Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your REALTOR® once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your REALTOR® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Lendell T.

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Buyer

We worked with Kelly to find a home in Walnut Creek during the height of the 2021 housing craze. After touring many homes and putting in a couple of offers (against 15+ other bidders each time), we found the home we really want...
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Rob C.

We highly recommend Kelly, who helped us buy our home in Walnut Creek. He was always responsive, proactive, and a pleasure to work with. Although Kelly has many clients and does a lot of business in the area, he makes it a poin...
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Sleasman R.

Kelly is an exceptionally professional Realtor® and a joy to partner with. His knowledge of the real estate dynamics of the Orinda, Moraga, and Lafayette markets is second to none. He has great people skills and that is ever so...
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Travis & Roz

Wow! Kelly is amazing. We've worked with him to buy our last 2 homes and referred him to our closest friends. His style, attention to detail, and willingness to fight for his client's best intentions can't be matched. It helps ...
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Wilson J.

This was one of the most emotional roller coaster experiences I have ever had the privilege of going through and Kelly was there for every high and low throughout the process. I would recommend that you just have a conversation...
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Buyer

Kelly recently helped guide us through the process of purchasing our home. He listened carefully to what we wanted and helped us optimize our offer to be as strong as possible. He is thoughtful in his manner and attention to de...
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Heidi G.

I would give six stars to Kelly if I could. He went above and beyond to make our process of buying a home as smooth as possible. Though he is based in the East Bay, when our situation changed, and we started looking in Benicia,...
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Linda S.

We interviewed 4 Realtors® to sell our home and decided to choose Kelly. He has been extremely helpful during the entire process, guiding us on what was happening without having to ask for an update. While it is a "seller's mar...
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Nancy R.

I have never met Kelly but he has helped my sister twice: He helped find a house that my sister's oldest daughter and her husband could afford. Then, just this month, he listed and quickly sold her current home. I know my siste...
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Tony A.

Kelly was a wonderful person to have worked with. It has been a little over six months since we have been in our home and he has checked in with us to make sure all is going well. He is quick to answer any questions. He made ou...
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Robert S.

Great experience. Kelly made the process uncomplicated, everything flowed very well. His years of experience and his connections with honest, valued contractors was such an asset. Kelly is a hard worker and I highly recommend h...
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Serpa R.

I’ve used Kelly for both the purchase of my home as well as a purchase and sale of an investment property. Amazing ability to find the best match for what I was looking for without wasting my time on homes that did not fit my n...
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Clarice M.

I know selling your house is supposed to be stressful, but it never was. Selling my home through Kelly was as easy as going to the grocery store. I was completely and totally taken care of and never once given false hope or exc...
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Houlahan K.

We used Kelly on 4 real estate transactions and could not have been more impressed with his knowledge and professionalism. Thorough and thoughtful in his recommendations, I would not hesitate to use him again.
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